Dior Christmas Mini-Program

Timeline

6 weeks

Role

Ideation, interaction and experience design, prototyping, illustration

Overview

Towards the end of 2020, Dior released its cruise 2020-2021 collection. From exquisite weaving craftsmanship to the captivating illuminated architecture, Dior Women’s Creative Director Maria pays tribute to the established local style of Puglia. Inspired by the design elements of this collection, I decided to combine Christmas and New Year aesthetics in order to visually initiate feelings associated with a festive atmosphere. The final product was an interactive mini-game for Dior offline stores that I designed to provide guests with a satisfying digital experience.